![]() ![]() In order to analyse The Body Shop brand through the BCG matrix, we will first explain what this matrix is. The desire to stick to a beauty store standard has never been the aim of the brand, which really wanted to put itself at the service of others, all with maximum respect for nature and the environment. Anita Roddick's first idea was to base her business idea on the service of well-being. The company's first store was established in Brighton. The boutique was born in 1976, thanks to the talented Anita Roddick. We will start this part with the presentation of The Body Shop brand. Then we will end with the analysis of demand.įirst, we will analyse the company The Body Shop by using the explanation of the BCG matrix ![]() We will then study the offers and players in the sector. The first part of our analysis will focus on analysing the economic importance of the sector through key figures and context.
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